News - Auto News

Snapchat ads get young buyers' attention

In one example, a California dealership spent just $700 on Snapchat filters during a local surfing contest that drew 200,000 views.

Popular GMC subbrands Denali, AT4 attract more diverse customers

The hugely successful Denali line and an expanded collection of AT4 off-roaders are poised to soon make up about half of GMC's sales, and the brand could add a family of Hummer electric trucks.

Raised pickups help boost Mich. VW store

LaFontaine Volkswagen of Dearborn's used-vehicle collection includes an assortment of lifted pickups to draw customers to the store and generate new sales.

What works for Google can also work for dealerships

Can the same principles Google embodies as part of its success as a tech giant also work for dealerships? Its senior automotive retail strategist says yes.

Play a song in the key of Audi

Costco Item No. 100476445 is a Bosendorfer grand piano designed by the German luxury brand for its 100th anniversary in 2009.