In one example, a California dealership spent just $700 on Snapchat filters during a local surfing contest that drew 200,000 views.
The hugely successful Denali line and an expanded collection of AT4 off-roaders are poised to soon make up about half of GMC's sales, and the brand could add a family of Hummer electric trucks.
LaFontaine Volkswagen of Dearborn's used-vehicle collection includes an assortment of lifted pickups to draw customers to the store and generate new sales.
Can the same principles Google embodies as part of its success as a tech giant also work for dealerships? Its senior automotive retail strategist says yes.
Costco Item No. 100476445 is a Bosendorfer grand piano designed by the German luxury brand for its 100th anniversary in 2009.